Privacy Policy

Effective Date: 29 April 2025
Last updated: 29 April 2025

1. Introduction

Predicto (“Predicto”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard the personal data of visitors and users (“you”, “your”) of any website, mobile site, product, service or application operated by Predicto that links to this Policy (collectively, the “Services”).

If you have questions or concerns, please contact us at privacy@predicto.ai or via the Contact Form on our website.

Age limitation: Our Services are not directed to children under 16 years of age (or 13 in the United States). We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us so we can delete it.

2. Who is Responsible for Your Data?

For the purposes of the EU General Data Protection Regulation (“GDPR”), the UK GDPR, and other applicable privacy laws, Predicto is the “data controller” of personal data collected via the Services unless otherwise stated. Where we process data solely on behalf of a publisher or advertiser client, we act as their data processor in accordance with our Data Processing Addendum.

3. The Data We Collect

Category	Examples	Source
Device & Usage Data	IP address, browser type, user agent, OS, device ID, screen resolution, etc.	Collected automatically via cookies, SDKs, pixels, server logs.
Approximate Location	Country, region, city (from IP address); time zone.	Automatic
Contact Data	Name, company, email, phone, etc.	Voluntarily via forms or messages
Preferences & Consent	Cookie consents, “Do Not Sell/Share” signals, CMP strings.	Browser/device settings, CMP

We do not intentionally collect special‑category or sensitive personal data, nor do we build prolonged behaviour-based profiles.

4. Cookies & Similar Technologies

We use cookies, SDKs, pixels, beacons, and storage technologies to:

Enable essential site functionality;
Perform analytics and ad performance measurement;
Deliver interest-based ads, where legally permitted and with consent.

You can manage preferences via our Cookie Settings or your browser/device settings. See our full Cookie Notice.

5. How We Use Personal Data

Provide and operate Services: Contractual necessity & legitimate interests.
Improve and secure Services: Legitimate interests.
Legal compliance: Legal obligation.
Communication: Contract & legitimate interests.
Ad delivery (e.g., Google, Meta, TikTok): Consent where required.
Legal claims and fraud prevention: Legitimate interests.

You may withdraw consent at any time through Cookie Settings or by contacting us.

6. Sharing & Disclosure

We share personal data with:

Ad & Analytics Partners (e.g., Google Ads, Mixpanel) under their privacy policies.
Service Providers (e.g., AWS, GCP) acting under our instructions.
Affiliates for internal reporting and administration.
Legal authorities when required or permitted by law.
Buyers or investors in case of corporate transactions.

We do not sell or share personal data for cross-context advertising in violation of CCPA/CPRA without opt-out.

7. International Data Transfers

We operate from Israel and may process data in the EEA, UK, US, or other jurisdictions. Transfers outside the EEA/UK use Standard Contractual Clauses or UK Addendum as required.

8. Retention

Advertising logs: 90 days
Analytics: up to 25 months
Contact data: relationship duration + 3 years

9. Security

Predicto follows ISO 27001 and SOC 2 Type II practices, including encryption, access control, and incident response.

10. Your Rights

Depending on your location, you may:

Access or correct your data
Request deletion or restriction
Object to processing or marketing
Receive your data (portability)
Withdraw consent at any time
File a complaint with a regulator

Email privacy@predicto.ai or use our Contact Form to exercise rights.

11. Third-Party Links & Services

We are not responsible for the privacy practices of linked third-party services (e.g., Google, Meta, TikTok). Please review their policies separately.

12. Changes to This Policy

We may update this Policy. We will notify you of material changes via the Service or email, where feasible.

13. Contact Us

If you have questions or concerns, contact our DPO at:
Email: privacy@predicto.ai